Privacy Policy


Tokyo James is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure as well as is processed fairly and lawfully.

Tokyo James ltd is a company incorporated and registered in England and Wales with company number 12089447 (referred to in this Policy as “we”, “us” and “our”).

Your personal information will be held and managed by Tokyo James Limited. By visiting and using Tokyo James website or mobile site ( (the “Site”) or any Tokyo James application (“Application”) that we make available from time to time  or for interacting with our content and/or services or by contacting our Customer Services Team, you acknowledge that you have read this Privacy Policy. You must be at least 13 years’ old to use the Site and Applications (14 years’ old if you are a customer in mainland China or 18 years’ old if you are a customer in Saudi Arabia). If you are under 13 (or 14 in mainland China or 18 in Saudi Arabia) or a minor in your country or state or region of residence, please ask your parent or legal guardian to provide their information for you.

This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Tokyo James as a customer or potential customer. Tokyo James will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfill a service requested by or for you; (ii) you have given us your consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Tokyo James:

  • To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
  • To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Tokyo James updates and advertisements relating to products, services and events to make them more relevant to our customers’ specific preferences.
  • To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions..
  • To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.

What Personal Information We Collect and How We Use It

When you register for an account with us, place an order, interact with our digital content on your computer or mobile device, visit a Tokyo James store (or concession), request an in-store service, sign-up to Tokyo James marketing or send us an enquiry, we will collect certain information from you.  Please select from the different sections of this Privacy Policy to learn more about what personal information we collect and how we use it. If we wish to use your personal information for purposes other than those stated in this Privacy Policy, we will obtain your consent where required by applicable laws. 

We may collect the following information: 

How Personal Information May Be Collected

Sources of Personal Information

Receiving and Unsubscribing from Tokyo James Updates

Tokyo James Updates

We will only send you Tokyo James updates about our products, services and events if you want to receive them (and, if required under applicable laws, you have provided your consent). You can opt out of receiving updates (which would signify withdrawing your consent if you have provided consent), at any time (see “Unsubscribe from Tokyo James updates” below). 

Note that if you are registering an account with us (whether on our Site or Application or in-store) from the United States, or making a purchase on our Site from the United States for the first time or as a guest, you will need to uncheck the marketing consent box if you do not wish to receive Tokyo James updates. 

Unsubscribe from Tokyo James Updates

If you are registered to receive Tokyo James updates relating to our products, services and events, and you no longer wish to receive these, you can request that we amend your preferences. You can do that either as indicated in the particular communication, using the unsubscribe link which is included on all email updates, or by amending your preferences online (see ‘Your rights in relation to your personal information’ below). Tokyo James will stop sending updates in respect of which you opt out (or withdraw your consent, where applicable) within a reasonable period (as required by applicable law) and in any event within 28 days of receiving your request, in order to allow sufficient time for the change to be administered.  If you opt out of receiving Tokyo James updates relating to our products, services and events, we may still send you non-marketing communications such as emails about your account or purchases you have made from the Site or Application, and/or emails to request and respond to feedback relating to us. We will only use your contact information where permitted to do so in accordance with applicable laws.

Who We Share Your Personal Information With

In certain circumstances, we may share your personal information with selected service providers (which may include franchisees and licensees, depending on your country of residence) who sell or promote Burberry products and services or perform other functions on our behalf such as fulfilling orders, processing payments, and carrying out promotional services or data management (“Service Providers”) and/or other third parties, in each case as permitted by applicable laws or with your consent (if so required by applicable laws) and as further described below. We may also share aggregated or anonymised information that does not directly identify you. Please select from different sections of this Privacy Policy below to learn more about who we may share your information with and when. 

Where we share your personal information with third parties, we will put in place contractual measures to require Service Providers to take reasonable precautions to safeguard your personal information, as required by applicable laws.

Your Rights In Relation To Your Personal Information

You may have the right under applicable data protection laws to ask:

  • for details of the personal information we hold and process about you (including information regarding how your information may be shared),
  • for a copy of your personal information,
  • that we correct your personal information where it is inaccurate and/or that we complete your information where it is incomplete,
  • that we limit or restrict your personal information in certain cases,
  • that we delete your personal information in certain cases,
  • to receive your personal information in a structured, commonly used and machine-readable format, and for Tokyo James to transmit that data to another controller (data portability) in certain cases,
  • to de-register your account if you have registered a customer account with us,
  • to object and opt out of important decisions which were based solely on automated decision-making.

You can also limit or withdraw any consent you give to us at any time and may have the right under applicable law to object to us using your personal information for Tokyo James legitimate purposes. You may ask us for further information regarding withdrawal or refusal of consent and the consequences of such refusal. If you do withdraw your consent, this will not affect the lawfulness of any previous processing based upon such consent.

If you would like to exercise any of these rights in relation to the personal information we hold about you or wish to change your preferences at any time, please contact our Customer Service Team at . 

Please note that we may require you to verify your identity in order to process a request made to exercise your rights in relation to your personal information. If we are unable to match this information, we may ask you to provide additional identifying information, such as a copy of your passport or drivers’ license. You may designate a third party to act on your behalf provided they have appropriate written authority to do so .

If you make a request to delete your personal information, note that we may not delete all of your information. We may still process your personal information if it is necessary to do so and we are lawfully permitted. For example, in the following circumstances:

  • Transactional: to complete a transaction for which the personal information was collected, provide goods or services requested by you, or perform a contract we have with you;
  • Security and Maintenance: in the context of detecting and/or preventing security incidents, preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action, and/or to debug or repair any errors; or
  • Legal: to protect against fraud or illegal activity or to comply with applicable laws or resolve legal claims or exercise rights under applicable laws and to assist another party with any of its obligations under applicable privacy laws (to the extent permitted under applicable laws)

If you remain unhappy with a response you receive from us you can refer the matter to your local data protection supervisory authority (for example, see European authorities here

If you exercise any of your personal information rights detailed in this section, we will not discriminate against you and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services.

Retention and Deletion of Personal Information

We will only keep your customer profile information for three years and/or as long as you remain an active customer (whichever is the longer, as set out further in the table below), or otherwise as required for our business operations or by applicable laws. Recordings of inbound calls to Customer Service are retained for 6 months unless it is reasonable or legally required in the circumstances to hold such recording(s) for a longer period (for example, due to a potential dispute, complaint or ongoing customer service enquiry).

We may need to retain certain personal information even once a customer account or profile has been closed or deleted to enforce our terms, to comply with legal or regulatory obligations, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving Tokyo James updates for the purpose of ensuring that we can continue to respect your wishes and not contact you further. When the applicable retention period has been reached and/or Tokyo James no longer requires your personal information for any of the purposes stated above, your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced. 

Security and Third Party Links

We take reasonable steps to protect your personal information against unauthorized or accidental access, processing, erasure, loss or use.  Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us and any transmission is at your own risk. 

We do however use strict  procedures  and security features to try to prevent unauthorised access wherever possible. Personal information may be accessed by persons within our organization, or our third-party service partners, who require such access to carry out the purposes indicated above, or such other purposes as may be permitted or required by the applicable law. 

Personal information provided to Tokyo James via the Site, Application and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters “http” in the URL change to “https,” the “s” indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image. The Site and the Application use this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our customer service centre and stores also operate over a private, secure network. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information. 

The Site and/or Application may from time to time contain links to other websites not controlled by us. We do not accept responsibility or liability for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Policy. If there are terms and conditions, other privacy statements or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them.

Children’s Privacy

You must be at least 13 years’ old (or 14 years’ old, if you are a customer in mainland China, or 18 years old if you are a customer in Saudi Arabia) to use our Site and Applications. If you are under 13 or a minor in your country or state or region of residence, your parent or legal guardian must provide their information and agree to this Privacy Policy on your behalf and you may only access and use our Site and Applications with permission from your parent or legal guardian. We do not knowingly collect personal information from children under the age of 13 or equivalent minimum age depending on jurisdiction. If we become aware that we have inadvertently received personal information from a child under the age of 13 (14 for mainland China and 18 for Saudi Arabia) or equivalent minimum age depending on jurisdiction, we will delete such information from our records. 

Change to This Privacy Policy

We may update this Privacy Policy from time to time. The amended Privacy Policy will be posted on the Site or Application. Please check this page regularly for changes to this Privacy Policy. If we make any material changes to this Privacy Policy we will notify you and obtain your consent (if required by applicable law) before they take effect either through the Site or Application or by sending you a notification.  Any such material changes will only apply to personal information collected after the revised Privacy Policy took effect. 


If you have questions about this Cookie Policy or would like any further information, you can contact us here:

Last updated: January 28th, 2024

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